KEYNOTE: "The Future of SAM" moderated panel discussion

Tuesday, November 10, 2020 | 10:00:AM - 11:00:AM CT

  • Welcome and Keynote Speakers

Speaker(s)

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Jim Ford

Chief Commercial Officer

Solecta, and Chairman, SAMA Board of Directors

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Jennifer Stanley

Partner

McKinsey & Co.

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Dino Bertani

Executive Director, International Strategic Account Management

Allergen Aesthetics

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Harvey Dunham

Managing Director, Strategy and Marketing

SAMA

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Tom Hablitzel

Senior VP, Enterprise Clients

Sherwin-Williams Company

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Jim OLeary

Global Practice Chair, Corporate Affairs

Edelman

Strategic account management has historically been seen as a vital part of a company’s long-term success and profitability, but there are external pressures causing companies to scrutinize their SAM programs. Short-term thinking coming from the C-suite, central functions of SAM programs dismantled, AI/digital replacing elements of the SAM function, threats of recession…and the list goes on. This keynote panel of seasoned SAM leaders and subject-matter experts will spread ideas on how these factors will impact the future of the program and, ultimately, the customer.

To access the session materials please click HERE.

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