KEYNOTE: "The Future of SAM" moderated panel discussion
Tuesday, November 10, 2020 | 10:00:AM - 11:00:AM CT
Welcome and Keynote Speakers
Chief Commercial Officer
Solecta, and Chairman, SAMA Board of Directors
McKinsey & Co.
Executive Director, International Strategic Account Management
Managing Director, Strategy and Marketing
Senior VP, Enterprise Clients
Global Practice Chair, Corporate Affairs
Strategic account management has historically been seen as a vital part of a company’s long-term success and profitability, but there are external pressures causing companies to scrutinize their SAM programs. Short-term thinking coming from the C-suite, central functions of SAM programs dismantled, AI/digital replacing elements of the SAM function, threats of recession…and the list goes on. This keynote panel of seasoned SAM leaders and subject-matter experts will spread ideas on how these factors will impact the future of the program and, ultimately, the customer.
To access the session materials please click HERE.