Monday, November 09, 2020

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  Welcome by SAMA CEO, Denise Freier and KEYNOTE: Organizational Resilience: Empowering a Culture of Innovation that Withstands Even a Pandemic Monday, November 09, 2020 | 09:00:AM - 09:45:AM CT

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  KEYNOTE: Cracking the Code on C-Suite Messaging Monday, November 09, 2020 | 10:00:AM - 10:45:AM CT

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  Coaching and Enabling Your SAMs to Sell Your Company's Value (and Solutions) Monday, November 09, 2020 | 11:30:AM - 01:00:PM CT

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  From Vendor to Strategic Partner: How Hemsley Fraser Elevated its Relationship Starting With an RFP to Become a Strategic Partner to Virgin Media Monday, November 09, 2020 | 11:30:AM - 01:00:PM CT

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  Taking Mature SAM Programs to the Next Level of Excellence Monday, November 09, 2020 | 11:30:AM - 01:00:PM CT

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  Collaborative Planning with Your Customer: Best Practices for High-Impact Growth Monday, November 09, 2020 | 01:30:PM - 03:00:PM CT

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  How to Strengthen Mental Toughness During Chaos Monday, November 09, 2020 | 01:30:PM - 03:00:PM CT

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  Land, Sea and Air: Executing a Successful Global Strategic Accounts Program with a Highly Matrixed Global Organizational Environment Monday, November 09, 2020 | 01:30:PM - 03:00:PM CT

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  JOIN THE CONVERSATION - An Exchange on Change: Procurement-SAM Collaboration...Lessons Learned in the New Normal Monday, November 09, 2020 | 03:30:PM - 04:30:PM CT

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  JOIN THE CONVERSATION – Are Your Existing Customer Relationships Sticky Enough? Monday, November 09, 2020 | 03:30:PM - 04:30:PM CT

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  JOIN THE CONVERSATION – Technology/Tools for Effectiveness in SAM's Virtual World Monday, November 09, 2020 | 03:30:PM - 04:30:PM CT

Tuesday, November 10, 2020

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  KEYNOTE: Surviving and Thriving in Uncertain Times Through Strategic Account Focus Tuesday, November 10, 2020 | 09:00:AM - 09:45:AM CT

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  KEYNOTE: "The Future of SAM" moderated panel discussion Tuesday, November 10, 2020 | 10:00:AM - 11:00:AM CT

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  20/20 SAM Vision: What Great Account Planning Looks Like in 2021 Tuesday, November 10, 2020 | 11:30:AM - 01:00:PM CT

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  Accelerating SAM Start-Up: Lessons Learned from What the Best Do to Accelerate and Sustain SAM Impact Tuesday, November 10, 2020 | 11:30:AM - 01:00:PM CT

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  Implementing Successful Player/Coach Roles for SAMs Tuesday, November 10, 2020 | 11:30:AM - 01:00:PM CT

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  How to Get to and Sell to the C-Suite Tuesday, November 10, 2020 | 01:30:PM - 03:00:PM CT

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  Reclaim Relevance and Re-engage Your Buyers Tuesday, November 10, 2020 | 01:30:PM - 03:00:PM CT

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  Separating Negotiation Fact From Fiction: Key Insights for SAMs Tuesday, November 10, 2020 | 01:30:PM - 03:00:PM CT

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  JOIN THE CONVERSATION – Elections Have Consequences: How to Interpret the Results of the U.S. Election and what it Means for Business in the U.S. and Around the World Tuesday, November 10, 2020 | 03:30:PM - 04:30:PM CT

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  JOIN THE CONVERSATION – KPIs / Metrics that Matter in Strategic Account Management Tuesday, November 10, 2020 | 03:30:PM - 04:30:PM CT

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  JOIN THE CONVERSATION – The Future of SAM: Continue the Conversation Tuesday, November 10, 2020 | 03:30:PM - 04:30:PM CT

Wednesday, November 11, 2020

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  JOIN THE CONVERSATION – Developing SAM Talent: What’s Working Now? Wednesday, November 11, 2020 | 09:00:AM - 10:00:AM CT

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  JOIN THE CONVERSATION – SAMA Expert Council: What's On the Horizon for Our Advanced Programs? Wednesday, November 11, 2020 | 09:00:AM - 10:00:AM CT

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  JOIN THE CONVERSATION – The Impact of COVID on Life Sciences: Has KAM Ever Been More Important? Wednesday, November 11, 2020 | 09:00:AM - 10:00:AM CT

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  Building SAMs Into CEOs Wednesday, November 11, 2020 | 10:30:AM - 12:00:PM CT

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  Co-Creation with Customers? It's Easier Said Than Done Wednesday, November 11, 2020 | 10:30:AM - 12:00:PM CT

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  SAM as an Enabler for Selling Innovation in a Service Environment Wednesday, November 11, 2020 | 10:30:AM - 12:00:PM CT

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  From the Trenches: Experiences from a Seasoned SAM Wednesday, November 11, 2020 | 12:30:PM - 02:00:PM CT

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  Refrigerators are Internet-Enabled Now, What About Your SAM Skills? Wednesday, November 11, 2020 | 12:30:PM - 02:00:PM CT

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  SAM Playbook: Defining, Operationalizing and Institutionalizing SAM Best Practices into Right Actions Wednesday, November 11, 2020 | 12:30:PM - 02:00:PM CT

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  KEYNOTE: Selling to Psychopaths Internally and Externally: Are You Aware and Prepared? Wednesday, November 11, 2020 | 02:30:PM - 03:00:PM CT

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  KEYNOTE: It's NOT Optional: Making the Business Case for Diversity, Equity and Inclusion Wednesday, November 11, 2020 | 03:15:PM - 03:45:PM CT

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  KEYNOTE: Real-Time Relevance Wednesday, November 11, 2020 | 04:00:PM - 04:30:PM CT